with Laura

What inspired your career journey?

My personal journey into cake design was a very natural evolution and progression. after having my first child in 2008, I quickly realised my career as a goldsmith did not go hand in hand with a small child. My soldering equipment and heavy tools became a distant memory, with cartoon characters, specifically Peppa Pig becoming an intrinsic part of my daily life. Birthdays required a mummy to make cakes, so I took that role and started on a journey of cake addiction.

What are your trend predictions for 2015?

This year the cake world is seeing two main trends, ivory on ivory is a classic stylised way to add glamour to any event, think Royal icing and hundreds of sugar flowers, each with a different testure and tone. The next trend emerging is seeing art emerged onto cake, with hand painting and airbrushing becoming a statement way to add a new twist.

Do you live by any motto or philosophy?

"Everything happens for a reason" - to me this sums up my out look on life. I feel everything is there in our lives for a reason, be it obvious or not. but it is a sure way to keep pressing on through the storms and come out the other side with new skills and experiences.

What would your best piece of advice be for someone beginning his or her planning journey?

Don't be afraid of change. Have your starting blocks, ideas and mood boards, but allow your journey to lead you down new roads and explore new ideas whether they deviate from your initial design or not.

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What's your favourite season, why?

It has to be autumn, the beautiful colour palette and mild evenings make it the perfect season.

P.S and just for reference, what's your favourite word in the English language?

Now this is where I would think really hard and pick a really distinctive word, something like 'nostalgia' which can be cleverly integrated into cake and design. But, genuinely, I couldn't say that it would be my favourite word. So i may sound a little juvenile, but my word of choice would have to be, awesome. It's happy, it's lighthearted, it's fun. and I use it in my day to day life far too much!