with Kate

What inspired your career journey?

I began shooting aged 17 with my father, who was and still is a keen photographer. I then went on to study 4 years enjoying editorial and reportage photography and worked with the likes of Magnum photographers as inspiration.

What are your trend predictions for 2017?

I'd like to see the photo booth companies send the images direct to the kids social media instead of carrying around the hard copy!! #handsfreeparties

Do you live by any motto or philosophy?

When telling my parents I had butterflies for work one day, they said to me‚Ķ. ‚Äėyou‚Äôre not nervous, you're excited‚ÄĚ Never go to work complacent and never stop learning.

4.What would your best piece of advice be for someone beginning his or her planning journey?

Stay away from ANY green lighting and wear as much colour as possible.

kate swerdlow photography

What's your favourite season, why?

I can find pleasure in all seasons. I love the anticipation and relief of spring, planning summer holidays, starting a fresh term in autumn, and wrapping up in layers of warmth in winter.

P.S and just for reference, what's your favourite word in the English language?

Lovely