with Sarah

What inspired your career journey?

I made a conscious decision not to sit behind a desk anymore for 9 hours a day and I love it. (I dare you to ask me that at 3.30am when I have to get to the shop for a delivery and I’m contemplating sleeping there that evening for ease) I knew I was not being true to myself in my project management job but it took me a while to work that out. I used to spend my days planning what other life I wanted to lead whilst sat on teleconferences in a suit. I walked away from a nice life and into the uncertainty of what each day will bring. But with that uncertainty I get to witness happiness creep across a face when I see a customer set eyes on a bunch of flowers. I get to read beautiful letters saying thank you for helping plan events. I get sent images of couples getting married and genuinely I look at their faces and each one makes the hairs on my arms stand up. It’s not all petals though, it is hard graft (with terrible hands and nails). My career journey was inspired by the LOVE of flowers, their colours, their shapes, their textures, their smells, the memories they evoke, the sentiment they represent and all the aspects of design they bring with them that stretch my ticking little mind.

What are your trend predictions for 2015?

Botanical is big – succulents, ferns, moss’ clustered in pots on tables and hanging from ceilings. Green is good – foliage is key. Coming into summer we’re spoilt for choice in Britain. Keep it natural and loose with movement that mimics how it grows. Attention is in the detail – We are getting behind British flower growers and are stocking British flowers and plants from growers that specialize in the more unusual varieties and species of heritage blooms.

Do you live by any motto or philosophy?

Invest in a good eye cream.

What would your best piece of advice be for someone beginning his or her planning journey?

Sometimes it’s hard to focus on ‘what you want’ as clients get swept away by loads of beautiful images. It’s just as helpful for clients to come with images of what they do not want too.

What's your favourite season, why?

I can’t answer this. There’s always something new at market week to week that means the year is drawing on and because it’s there I use it. It inevitably means I’m rushing the year away through flowers and as the seasons are circular, by the time I get to see Magnolia again in spring so I’m excited to use it all over again.

P.S and just for reference, what's your favourite word in the English language?