What inspired your career journey?
It was the constant trips to and from LA to London and really noticing the stark contrast in the health offerings LA had in comparison to London. I took for granted having numerous cold pressed juice bars at my fingertips, and popping across the road from my apartment to pick up health shakes that were nowhere close to being on London’s radar (Beverly Hills Juice bar will remain my favourite spot whenever I am back on the West Coast) It frustrated me that I could have my daily fix whenever I was across the pond however busy I was and wherever my meetings were yet once I touched down in London it was virtually impossible. Selfishly, I thought to myself, “Well if no one else is going to do it (open a cold-pressed juice bar in London), I will”, and from that point on, the PRESS journey began.
What are your trend predictions for 2016?
Health is, and in my mind will continue to be, a huge trend in general throughout 2016 and beyond. People have become far more health conscious in what they put into their bodies with a real focus on gluten free, dairy free, no added sugar products and looking to guilt free snacking as opposed to reaching for the nearest chocolate bar. To think how words such as raw cacao, chia and coconut oil have become household names is just a hint of what is to come.
Do you live by any motto or philosophy?
Whether you think you can or you can’t, you’re right.
What would your best piece of advice be for someone beginning his or her planning journey?
Allow time for creative freedom, use mood boards & mind maps. Be creative & don’t worry about not sticking to the original plan, let your mind wander & don’t worry about breaking the ‘boundaries.’ This is an exciting time, embrace it!
What's your favourite season, why?
I think it could well be winter - I love the snow and wrapping up warm. Plus a Californian winter is like a British summer so it is a win win season of experiencing both sun and snow!
P.S and just for reference, what's your favourite word in the English language?
Press – of course.