What inspired your career journey?
My friends would agree that I’m not someone who ever does things in the ‘conventional’ way. So when I describe my cakes to someone and they say “Wow, I’ve never heard of that before!” I get a kick out of that. My skill set has always been a blend of the creative and the technical and it brings me pleasure to exercise both through what I do.
What are your trend predictions for 2016?
I expect to see more and more adventurous applications of technology. With the increasing availability of consumer VR headsets I think will come a prevalence of immersive virtual reality experiences incorporated into events as well as more interactivity and guest participation through smart phones and tablets.
Do you live by any motto or philosophy?
I try to live by a happy-go-lucky motto imparted to me by an Israeli ice-cream seller: “Let it happen”.
4.What would your best piece of advice be for someone beginning his or her planning journey?
What is the aspect of the event that gives you the greatest buzz? Write it on a post-it and always keep it in sight throughout the planning process.
What's your favourite season, why?
Spring, because summer’s still to come.
P.S and just for reference, what's your favourite word in the English language?