with Charlie

What inspired your career journey?

I grew up on an ice cream farm in the South West of Wales, so I’ve always been surrounded by ice cream and puddings. I wanted to create machine that could create any flavour of ice cream, so the nitro parlour was born. The nitro buggy followed shortly afterwards and we’ve been inventing ever since – the edible mist orbs, logopop machine, candyfloss whirlwind and much more to come.

What are your trend predictions for 2016?

Greater personalisation, products made fresh in front of your eyes, more event experimentation.

Do you live by any motto or philosophy?

If you’re not having fun, you’re doing it wrong.

What would your best piece of advice be for someone beginning his or her planning journey?

Get stuck in, do things, don’t sit down and overthink, getting out there is the most important part

What's your favourite season, why?

Summer – trees, barbeques and everyone chills out over August

P.S and just for reference, what's your favourite word in the English language?