with Aron

What inspired your career journey?

My career actually began as a plumber with no idea whatsoever that I might end up in the realm of events. Life has a funny way of working and I was lucky enough to be put forward for an events role at a local venue before deciding that I wanted to move in to the world of hotels and then many years later to open my own company. My creative inspiration has always been at the forefront of anything I have done – the development of an event from the kernel of an idea through the design phase and then on to production – but above all else, none of it matters unless you are able to build and maintain lasting relationships – and that is what has really inspired me, the meeting with people who begin as clients and end up as friends.

What are your trend predictions for 2017?

I actually don’t like to think in terms of “trends” – for me, what’s important and the way I work with my clients, is giving them the chance to be trendsetters and not followers. Who would have thought that the “trend” of cupcakes at events would still be around – but it is….will square tables ever overtake peoples preference for a traditional round option? – who knows!? At WHiTEPAPER, we work with our clients in a way that ensures that although this may be their first event, we offer truly bespoke touches that we don’t believe others would have seen before.

Do you live by any motto or philosophy?

We create outstanding events, for outstanding occasions
. We are committed to offering you the highest levels of service,
ensuring your event is not just memorable, but unforgettable. 
At no point in the design and production journey will you feel as though
you are anything other than supported and cared for.
 We are with you every step of the way

What would your best piece of advice be for someone beginning his or her planning journey?

Relax and breathe. The process is meant to be an enjoyable one although it can quickly go the other way when you realise just how many individual parts have to come together seamlessly to make the event happen. Some people see a planner such as myself as a luxury – but the reality is that it’s as much more a necessity when trying to balance the planning journey with daily life – and so don’t be afraid to ask for help.

What's your favourite season, why?

Personally, I love the winter. It’s something about the crisp whites and deep blue

P.S and just for reference, what's your favourite word in the English language?