“You don’t take a photograph, you make it” -Ansel Adams
One can’t even conceive of a celebration, without an event photographer – it’s a non-negotiable, like food or a venue. End of. Now that the obvious has been stated, where does one start? The consummate event photographer will get to know you and understand your requirements and your style, sure; but within the industry, each photographer has a technique and approach of his/her own. The point is to find the event photographer whose style you love, then explain your own vision. It’s a jungle out there, so rely on The Source, the perfect solution! With a stable of totally different lensmen on file, you’re sure to find the perfect match for your type of party.
In the “immediate-gratification” mode that we we live in today, social media plays a rather imposing part of event photography, which cannot be ignored by the professional photogs. Noted photographer, Paul Toeman, believes that “Photography at events is evolving into an exciting combination of imagery taken by professionals as well as guests. Everyone has their own perspective and wants to retell the story of the event with their own narrative. So professionals should embrace – not exclude – images taken by guests. That’s why at Paul Toeman photographers we provide branded selfie sticks at weddings, and share online galleries with guests to upload their own images. Share the love, that’s our motto!”
There’s the more natural feel with John Nassari, the celebrated photographer. He’s noticed the demand for natural, reportage photography is at an all time high, “If it’s natural wedding photographs you’re looking for, then you want reportage photography. Reportage photography is effectively a documentary style that captures the highlights of your big day in an unobtrusive and natural way”. Another of The Source photographers, Reportage Gallery, also believe the current trend is reportage style photography (clearly!): “Our work needs to be something worth waiting for. What makes us unique is that we react to what clients want and build our production around their needs and tastes. Of course, we must reflect the beauty and the key moments, but also the things that we can’t see.”
For a totally a avant-garde twist on your photos (and memories!) meet Photographic Blonde: “I take photographs that are striking, stylish, vibrant and look like they would have come straight from the pages of a fashion magazine, yet capture the true spirit of the people in front of my lens.” These will be event photographs like you’ve never seen them before so take a leap and trust something new! Long-gone are the days of clients being satisfied with just the formal shots at the beginning of the function. Today we want more, WAY more, from our event photographers, as the pressure to have the best celebration in town gets heavier all the time. With your ideal photographer there, the pressure eases and your beautiful festivities will be captured on film for always – YOUR style, YOUR way. Remember, “no photo, it didn’t happen!”.