First the Cronut & now a Bruffin!


A Bruffin you say, what’s a Bruffin? As national doughnut week takes over the UK, our U.S correspondent, Anick Sinclair looks at what is coming next!

” We’re all aware of the pastry-hybrid¬†craze that’s been sweeping London from the US.¬†Yes, yes, we’ve¬†all heard of the¬†Cronut – the¬†delicious, albeit fried,¬†cross¬†between the croissant and the doughnut.¬†But let’s have a TA-DA moment for¬†Bruffin!¬†The brioche and the muffin cross-breed is reaching cult-status in Manhattan. It’s¬†rather a flaky but firm¬†pastry filled with anything from Bacon & Maple Syrup¬†to Tiramisu! For a hearty¬†breakfast or your next birthday party,¬†get¬†your Bruffin Bruv’! – Soon at a bakery near you.

Photo by

View The Directory